








The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
33MP full-frame Exmor R back-illuminated CMOS sensor
8x more powerful, next generation BIONZ XR image processing engine
Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
Beautiful color expression made simple with S-Cinetone color profile
13 reviews for Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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$155.99

Eric –
Blown Away
This is my first professional camera I’ve purchased. I’ve used the canon 5d a lot 10 years ago so I didn’t have expectations. I am amazed about all the versatility and functionality it has. For me being new and a beginner the ease of use was surprisingly great. The quality of the camera is fantastic and doesn’t feel like a lot of plastic like some do it feels like you just spent almost 3k on it. Great value. Battery life seems to be as expected but like all situations needing more as spare for long shoots is expected. The quality of the images straight out of the box is immaculate. The only thing I don’t like is the crop for 60-120p and I debated over it for months since I like shooting in 60 to slow down to 30 compared to like the Nikon z and canon r that’s comparable to this one. But the full frame is new to me and is stunning.Definitely a camera you’ll never want to get rid of
Nolvin Morales –
Good camera
Perfect
Kim henry –
Feels good In Your hands.
Lots of buttons to learn, first photos taken came out pretty good.
Zach –
As of 2025, you gotta love the a7iv
Theres a reason people are always talking about this camera. Professional photo quality, professional video, this thing feels like a dream to use. Full frame that as of right now is the hybrid to end all hybrids. It had loads of functionality, and really, unless you want to spend an extra 2k, you wont really find anything of this quality for this price. If you need a hybrid camera, and you have the budget, get the a7iv. (It also helps a ton that there are other lenses for the sony cameras, personally I’ve been loving the Tamron lenses, because you don’t have to spend a fortune to get great lenses, like you would be forced to with different brands.)
Caroline –
Love this camera!!
Great camera
Chandu –
Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities.The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals.Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable.The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles.Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly.Highly recommended for anyone serious about photography and videography!
Kindle lover –
Nice camera
Very nice camera. Light weight with lots of functions for an amateur like me.
Kindle Customer –
Great quality
Love it. My first “real” camera and it’s everything I could have hoped for. I was going to join the Canon family but Sony has so many more lens options with the off brands. I don’t use video much so can’t comment there but I spent a week with it recently in Yosemite and the images were amazing. Well worth the money.
Gaurav –
Great one
Val –
Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers’ (A7R4, A7s3, FX3) video capabilities (cuz let’s face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors.Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones – iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression.As for this particular camera, it’s like a sequel to Avatar… after A73 everyone expected it to be better in every regard, and that’s exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There’s just not much room to improve to impress customers anymore!I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats.Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about “sensor issues” and “bending” while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the “High temperature” menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor…To all buyers I’d suggest taking it for what it is – $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry’s leading autofocus capabilities.Amazing camera …as expected! Had to wait for my copy for 2 months after the preorder upon release though.
ERWIN RAFOLS GARCIA –
Maquina e muito bom! e de qualidade!!
Quality Assurance Man –
A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with “Viltrox Mount Adaptor” to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
Frédéric Duncan –
Meilleure caméra